In 'dada da ta' over 50 hours of video interviews with leading figures in the global tech industry have been transcribed using the IBM Watson AI speech to text programme. A custom-made computer programme then identified the instances when the participants spoke using numbers. It then abstracts these words from the source videos, leaving the interview’s chronology intact yet reduced to a stream of numbers.
Interviews with leading figures in the global tech industry:
Mark Zuckerberg – CEO: Facebook, Jeff Benzos – CEO: Amazon, Brian Chesky – CEO: Airbnb, Larry Page & Sergey Brin – Founders: Google, Peter Thiel – Founder: PayPal Palantir & Marc Andreessen – Founder: Netscape, Steve Jobs – Founder: Apple Pixar, Nick Woodman – Founder: GoPro, Jack Dorsey – CEO: Twitter, James Park – CEO: Fitbit, Tim Cook – CEO: Apple, Reid Hoffman – Founder: LinkedIn, Stewart Butterfield – Founder: Flickr Slack, Drew Houston – Founder: Dropbox, Jack Ma – Founder: Alibaba Group, Jimmy Wales – CEO: Wikipedia, Niklas Zennström – Founder: Skype, Sean Rad – Founder: Tinder, Travis Kalanick – Founder: Uber, Satya Nadella – CEO: Microsoft, Elon Musk – Founder: SpaceX: Tesla & Paypal, Bill Gates – Founder: Microsoft, Devin Wenig – Founder: eBay, Kevin Systrom – Founder: Instagram, Paul Eremenko – CEO: Airbus Group, Reid Hoffman – Founder: LinkedIn, Aaron Levie – Founder: Box, Jonathan Ive – CDO: Apple, Dustin Moskovitz – Co-Founder: Facebook, Ben Silbermann – CEO: Pinterest, Reed Hastings – Founder: Netflix, Evan Spiegel – Founder: Snapchat, Daniel Ek – Founder: Spotify.